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Your love under the spotlight
The famous Champagne house Moët & Chandon launched, once again, its limited series; Moët & Chandon Rosé and did a huge promotion around its campaign “tag your love”. If you still don’t know what it is, the promotional video will quickly inform you. A bottle of champagne on which you can tag a personalized message, that is what “tag your love” means. Following the progress, Moët & Chandon focused on the social media to promote its champagne, the company also offers iPhone and iPad applications so that everyone can display his message to the entire world. Moët & Chandon offers you an original way to please your valentine.
The epic character of the graffiti artist, André Saraiva, is the star of this pink campaign. The photographs were realized by our famous montreal photographer Richard Bernardin and we our proud that this famous campaign has the Sublim touch on its images.
Employment opportunity
Dragon Year
In order to celebrate the dragon year, i-D magazine features 12 different Chinese beauties for its pre-spring 2012 cover! The photographer, Chen Man, did an amazing job in representing the variety among chinese women.
Dog Poop Insurance for your sneakers?
Sneaker Freaker launch a campaign with the advertising agency Ogilvy & Mather. As soon as the company will collect 100 000 votes on their Website, Sneaker Freaker will put in place a financial protection to people that walk in poop with their sneakers.
Blue talk
One of next season trend.
Every girl’s dream
Who never dreamed of being a celebrity and make the cover of a famous magazine? From dream to reality, Veronique Lessard, an ordinary girl from Quebec, experienced this amazing journey. Starting at the office, she suddenly finds herself in a limousine, driving her to a photo shoot at the Château Frontenac. Two words came to her mouth: “It’s magic”.
with the participation of Dominique Brown and Virginie Faucher
The production of this fictive cover magazine:
Photography : Jonathan Robert
Artistic director: Dominique Fraser
Stylist : Annie Fournier
Hair & makeup : Catherine Carré
Video : Kristopher Sieb ksiebfilms
Thanks to Geneviève Parent from Chateau Frontenac
Retro, Kitsch and Pastel
A new trend seems to pop out next season; fashion gurus are opting for the retro look. Louis Vuitton displays pastel colors for the next campaign promoting its spring collection. The Vogue Russia also adopt this trend with Ben Toms’ photography series.
A Vintage-Pop trend
One of the current strong colour trends in the fashion industry is what we would like to call vintage-pop! 80′s inspired with colour lightings, it feels like the vintage look but with bolder colours. It is photographers like Mert & Marcus who make names like Gucci, Versace and D&G fit in that trend.
Beyond Beauty
“Clients are starting to find great value in models with personality, presence and life experience”. A statement describing the rising model Kati Nescher gives a hint to fashion photographers on what to look for when choosing a model!
Quoted from: models.com
The most expensive photograph… is retouched
In order to concretize his vision, Andreas Gursky doesn’t hesitate to manipulate or realize a collage with his photographs, as for this one (Gursky’s reality) which was sold for $4.3M last tuesday. He described the picture as his favourite “because it says a lot using the most minimal means. For me it is an allegorical picture about the meaning of life, about the fullness and the emptiness.”
