Saturday, 23 January 2010
Photo-retouching studio Sublim is presenting a new way of reworking images, the Sublim Natural Certification. The idea behind this process is that an image is not required to be overly touched-up to have a big impact. What is important is that it be balanced and show reality at its best.
The current trend in photo-retouching is to present the natural perfection that is already part of our everyday lives, leaving any flaws – characteristics that make us human – in the photograph.
People in the public eye are moving away from photo-retouching that makes a person seem unreachable. One reason might be that becoming famous in the 21st century is a lot more accessible. From Internet social sites to TV reality shows, ordinary people are becoming overnight celebrities. No longer an ideal, Sublim breaks the beauty barrier with Sublim Natural Certification.
Friday, 4 December 2009
Sorry, this entry is only available in Fr.
Thursday, 3 December 2009
Sublim recently worked on Richard Bernardin’s photos of Canadian musician Nelly Furtado for Nakedeye magazine. The Canadian pop culture magazine profiled Ms. Furtado in the Fall 2009 issue. Coming off her biggest triumph yet, Loose was one of 2007’s top-selling albums and was certified platinum in 18 countries. The Nakedeye profile is about the promotion of “her new Spanish language album Mi Plan, the perfect embodiment of Canada and its multicultural, open-minded inhabitants.”
Sunday, 15 November 2009
Acclaim for Sublim’s Robot series continues to grow thanks to two more profiles in international magazines. Nvision, a magazine that celebrates and examines the world of digital graphics, published in association with NVIDIA, used one of the Robot series photos for the cover of its December 2009 issue. The photos were also published in the November 2009 issue of the German edition of influential digital imaging magazine DigitalPHOTO. First seen in Zink! Canada and the Chinese edition of CG magazine, the futuristic photos continue to attract fans of fashion composing. More than a year after the photos were first published, the GC Choice Award winning Robot series has been viewed over 156,000 times by GC Web readers. Motion Legacy Studio in Las Vegas has also been using the Robot series photographs, making them a truly international phenomenon.
Friday, 23 October 2009
The Sublim team attended Fashion Week in Montreal, where we had the opportunity to see some great designers. We attended a lot of great shows that included Helmer, Denis Gagnon, and Eve Gravel to name a few.
My favorite show this year was Barilà. I can’t say that I wasn’t sold in advance, as we had the chance to see a premiere of the collection when Sublim was retouching their lookbook and the promotional images photographed by Richard Bernardin.
As soon as we arrived the smell of rose petals greeted us and set the tone of the collection; fresh and very feminine, with vibrant colors. The models presented the collection to the rhythm of groovy music. We came away from this event carried by the summer breeze that left us already looking forward to next summer.
At the end of the show the designers showed their support for the One Drop Foundation by presenting the foundation’s promotional video. Designers Sabrina and Claudia Barilà and all the models came out wearing the foundation’s official campaign t-shirt, and were given a standing ovation from an adoring crowd.
www.montrealfashionweek.ca
www.barilaclothing.com
www.onedrop.org
Sunday, 20 September 2009
DYNAMITE dares and launches its new Fall/Winter collection with style and panache … A notice to fashionistas and young businesswomen, DYNAMITE has decided to treat itself by working with renowned photographer Raphael Mazzucco (Victoria’s Secret, Guess, Parasuco, etc.), using New York City as a backdrop to introduce its new collection. Bathed in an atmosphere of striking purple and a background of helicopters and skyscrapers, the beautiful photographs entrusted to SUBLIM reveal a collection that is chic, comfortable, and very stylish. DYNAMITE’s Fall/Winter clothing collection dresses up the ultimate urban setting of New York City. A must see…and must wear! www.dynamite.ca
Monday, 22 June 2009
Sublim offers an experience that is at the heart of visual refinement. With their expertise in high-end photo retouching and a complete knowledge of the production process, Sublim instills important projects with a touch of mastery that remains nuanced and subtle. Here, the finesse of the interventions and the artistic sensibility infuse the images by highlighting the beauty created by our clients. Bringing exceptional images beyond perfection, that is what Sublim does.
Description:
Your primary responsibility will be to develop new customers and maximize the company’s commercial potential through existing and future customers. Working closely with the Sublim’s President, you will master the key elements, while ensuring a level of outstanding service by providing technical and commercial support to develop sales in your territory. To successfully fulfill your mandate, you will have to go beyond traditional barriers.
Someone with entrepreneurial spirit, who is disciplined and organized, you are a fully bilingual professional who is passionate about sales, and who achieves and exceeds growth objectives.
You have at least 5 years experience in sales and service, with a college diploma or higher education. Knowledge of B2B sales and service is essential to your success.
Considerable experience in the multimedia sector and the photography world is an asset. We are looking for someone who can provide strategy, dynamism and creativity. A candidate with knowledge of the fashion and cosmetics industries will be strongly considered for this position.
Start date:
July 2009
Contact:
Dominique Fraser
President, Sublim
Send your portfolio and CV to the following address:
job@sublim.ca
Friday, 19 June 2009
Sorry, this entry is only available in Fr.
Monday, 1 June 2009
Leading digital graphics company Infinitee Designs is honouring Dominique Fraser as their Artist of the Month for May. Infinitee presents a showcase of Dominique’s work on its site, which is dedicated to both digital and traditional graphic art. www.infinitee-designs.com/Dominique-Fraser
Friday, 15 May 2009
Sublim’s president Dominque Fraser had the opportunity to discuss her photography art in radio and tv interviews. To watch or listen to the broadcasts, follow the links:
Québec 800 105.1 FM “L’entracte”
Sortir FM 90.3 “Bistro”
Sortir FM 90.3 avec Robert Gillet
“1730” on TQS
“La retour du 91.9 avec Joseé Thurmel” Rythme FM 91.9 FM
Wednesday, 13 May 2009
DOMINIQUE FRASER AND SUBLIM
GIVEN 4 PAGES IN MAY 2009 ISSUE OF CHINESE COMPUTER GRAPHICS
Quebec City, Wednesday May 13, 2009. “Every small step is a personal achievement for me, Dominique Fraser says with a laugh. The founding president of Sublim photo retouching is profiled in text and images in the Chinese edition of the most important 3D creation magazine in the world: Computer Graphic Magazine. Whether its buying a computer, signing a contract with Lise Watier or reading an article about me in a Chinese magazine, I do everything with the same intensity. But seriously, from the outset, I decided to think big. Some people gave me funny looks about my ambition. I always said: What if it works. And it is! ”
The May 2009 Chinese edition of Computer Graphic Magazine published 4 pages about the Québécoise artist and Sublim, as well as many colour photos of photo retouching, including 3D additions that create amazing fantasy images. The process of these additions is well explained and demonstrated. The Chinese CGM is considered the most professional 3D creation magazine, and is distributed to 60,000 Chinese digital imaging creators.
On the eve of Sublim’s first anniversary, Dominique Fraser smiles because her dream is becoming a reality, even faster than she had imagined. She has solid experience and a good team to sustain Sublim. A trained illustrator and graphic designer, she has worked for several Quebec City and Montreal design agencies, as well as some of the biggest creation studios in the world. And her team, which is diverse, consists of some of the most skilled Quebecois talent.
After working in the video games sector, Dominique Fraser chose to specialize in photo retouching for the fashion, cosmetics and entertainment industries. “There are not very many photo retouching specialists,” stresses the young president. This art seeks to make an image perfect so that it will stand out from the competition, and also be liked by consumers.” For the founder of Sublim, photo retouching is about improving some elements or adding spectacular elements, like the 3D creation work her company does.
“Details make perfection, and perfection is no detail.” This maxim is attributed to Leonardo da Vinci, and Dominique Fraser has made it her motto. It is with this in mind that she approaches each new project, each new mandate. It is also this approach that prevails when she leads her team in carrying out a contract, and what is placing her at the forefront of her field.
So how does someone find them self in China’s Computer Graphic Magazine? “With the contracts I did for Disney and Warner, I established great international contacts,” says Dominique Fraser. “I created some 3D works that attracted the attention of photographers here, of course, but also in Europe and Asia. From there to answering a few questions in China, there was only one step! ”
Today Sublim is turning heads, or rather the pages of magazines and the Web. The quality of her work is attracting attention, as well as requests for bids. And Sublim’s president has no intention of slowing down the pace. She has already won several awards for creation and entrepreneurship, and her name is finding its way on to the desks of art directors and photographers.
“I also want to create jobs here in Quebec City, Dominique Fraser concludes. Our talent is mature. Our artists are skilled. As Sublim grows, so will the team, and I intend to make photo retouching a well recognized art here, as it is elsewhere.”
For information and interviews:
Marie Morneau, ARP
marie@mariemorneau.com
418-580-1994
Tuesday, 5 May 2009
As seen in Le Soleil, on May 9, 2009 – PDF 1.2 meg
On May 5, 2009, Dominique Fraser won in the Service category of the Québécois Entrepreneurship Contest, this time at the regional level.
Miss Fraser enthusiastically accepted the award, quoting the honourary chairman of the evening, Dominique Brown, President of Beenox: “To succeed you must have big dreams. At Sublim we aim high, and one day Chanel will be retouched in Quebec City!”… A tip of the hat that did not go unnoticed by the crowd.
Sublim is now a finalist at the national level, and is eligible for the contest’s grand prize.
Tuesday, 5 May 2009
Editor and journalist Linda Hu from China’s CG Magazine interviewed Sublim’s president Dominique Fraser. Here are some excerpts from the interview.
Linda: How did you determine your business direction at the beginning? Why not choose commercial spots and video effects, instead of pictures and CGI composition?
Dominique: I chose my business direction first by considering all of my professional experience. I gained most of it in digital imagery, not in film, which made it clear to me that I am more interested, able and appreciative of high-resolution image work. My background is in professional graphic design, and I have a university degree in that field. For many years I worked in multimedia, specifically as a Senior 3D Texture Artist for more than 6 years. I also worked for major American studios in animation and movie related activities. I always used Photoshop software and had success with it. So it was clear to me, when I started to work in the fashion industry, that I would combine all my skills and experience and be able to perfect my retouching techniques. Life brought me to the fashion field. Without really planning ahead, I decided to offer my services as a personal assistant for photo shoots to international clients. My intent was to visit different countries and see what was done artistically throughout the world. This is something I really enjoy doing. One thing led to another and I discovered that I really wanted to specialize in photo retouching, so I started my own business almost a year ago to do that. I never doubted that I had made the right decision, and I am having a ball doing it!
L: How long does it take to process a picture? How many people have input? What kind of tasks do these people have?
D: Each project is different. Depending on the client’s expectations, their deadline and budget, we adjust and make sure they get as much as possible for what they put in. So, as you can see, it is not as much a matter of time as it is a team effort from us, as well as with our clients. For example, when there are 3D elements to take into consideration there are a lot more people involved and the project is often on a big scale. In the specific pictures like “Robotic” that you’re referring to, there were four 3D artists involved. One who did the modeling, another the textures, and the other the lighting and the rendering. There was also a 3D artist from France who made the earpiece. We often have clients who are graphic designers themselves. Some are in the music industry or with advertising agencies, etc. They might need just a little something to make their work stand out from the rest. More and more European advertising agencies use 3D effects, and haute couture agencies are following this trend. This is in good part why I decided that Sublim would offer outstanding service to all of our current and potential international clients.
L: Could you introduce your production pipeline briefly?
D: My pipeline begins with numerous contacts with other artists who might need specialized services like the ones I offer. It also involves my own business development, which I do by attending many national and international activities and trade shows. Then I meet with clients. During the briefing we gather all the possible information like details on the project, the content and its use, the client’s expectations from us. We work to define the scope of the project. We agree on deadlines and budgets. The client must give us the quantity of pictures they want us to retouch. Together, we determine if the addition of 2D or 3D elements could be an advantage. Mock-ups are made through the entire process to validate ideas, concepts, techniques, effects, etc. It’s definitely a great asset to be able to use artists’ creative inputs to improve the global concept. What’s most important, the objective, is to create a picture that has an impact. A great creative director makes sure that all the artists are going in the same direction and that the stages of production follow the proper order.
L: Where do you get your inspiration?
D: We, artists, get our inspiration virtually everywhere: life, nature, family and friends, magazines, Internet. For the “Robotic” project, for example, we were inspired by Giger and Sky Doll (the blond model). The clothes and accessories chosen by the stylist also helped us to set the tone of the pictures. The sunglasses are by Versace, clothes by Denis Gagnon, who is a renowned Canadian designer. As you can see, we are avid lovers of creations. We thrive on other people’s work, as well as our own ideas. But the clients order always remains the base of our inspiration, our research, our concepts, and our art creations.
Monday, 4 May 2009
We are proud to present you some pictures that we edited for Richard Bernardin, featuring beautiful model Tasha Tilberg from Giovanni.
Just like us, Richard Bernardin launched his new website this week. Not to be missed!
You can also see some of his latest images at modelresource.ca.
Thursday, 9 April 2009
On April 9, 2009, during the gala’s cocktail, Sublim was awarded the COUP DE COEUR of the evening prize, voted the favourite participant by the audience in attendance.
Wednesday, 8 April 2009
Patrick Huot Vanier’s Deputy & Dominique Fraser President of Sublim. Photo : René Turbide
On April 8, 2009, for a second time in the same week, Sublim was honoured in the SERVICE category.
Monday, 6 April 2009
Dominique Fraser, President of Sublim & Madeleine Arsenault, Director of Caisse Desjardins de Beauport.
On April 6, 2009, the Caisse Desjardins de Beauport took advantage of its annual general meeting to present the finalists of the 3rd edition of the “Young Entrepreneurs, Go from dream to reality” contest.
The members who were present exercised the right to contribute to the selection of the winners.
Dominique Fraser was selected the grand prize winner in the New Generation Support category.
Sunday, 15 March 2009
Last March The Montreal Fashion Week event was held. I had the chance to attend some of the Québécois fashion scene activities taking place at this event, accompanied by Dominique, Sublim’s president.
What an unforgettable experience! There is such a crazy energy at fashion shows! I had the chance to attend Philippe Dubuc and Helmer’s shows and I loved them: When the models appeared, the first notes of music, the runway lights, everything contributed to create an incredible buzz around each of the shows.
There is such an aura of glamour around Fashion Week, it’s very inspiring. Seeing the make-up artists, stylists, designers and photographers hover around the models creates a very special energy. It was also a great place to meet new people, and to renew my inspiration. It was definitely an event that I’d return to.
Monday, 9 March 2009
We are pleased to welcome Laura Doherty to our team as a creation assistant. Dedicated and very talented, Laura has an innate talent for discovering new techniques. Her skill and professionalism will make her a strong addition to our team. Welcome Laura! (Photos B/W Laura)
Tuesday, 3 February 2009
Congratulations to Laura Rowley of the Chantale Nadeau Agency, who was selected among our finalists to be the first Face of Sublim! Laura is a simple and natural beauty. Our team was won over by her sweetness, her contagious smile, and her aquamarine eyes.
Photography by Brian Ypperciel, assisted by Larissa Lognay and Yan Turcotte, styling by Andrew McNally, makeup / hair by Maïna Militza.
Thank you to the entire team that helped create these beautiful images, that you can view here.
