DOMINIQUE FRASER AND SUBLIM
GIVEN 4 PAGES IN MAY 2009 ISSUE OF CHINESE COMPUTER GRAPHICS
Quebec City, Wednesday May 13, 2009. “Every small step is a personal achievement for me, Dominique Fraser says with a laugh. The founding president of Sublim photo retouching is profiled in text and images in the Chinese edition of the most important 3D creation magazine in the world: Computer Graphic Magazine. Whether its buying a computer, signing a contract with Lise Watier or reading an article about me in a Chinese magazine, I do everything with the same intensity. But seriously, from the outset, I decided to think big. Some people gave me funny looks about my ambition. I always said: What if it works. And it is! ”
The May 2009 Chinese edition of Computer Graphic Magazine published 4 pages about the Québécoise artist and Sublim, as well as many colour photos of photo retouching, including 3D additions that create amazing fantasy images. The process of these additions is well explained and demonstrated. The Chinese CGM is considered the most professional 3D creation magazine, and is distributed to 60,000 Chinese digital imaging creators.
On the eve of Sublim’s first anniversary, Dominique Fraser smiles because her dream is becoming a reality, even faster than she had imagined. She has solid experience and a good team to sustain Sublim. A trained illustrator and graphic designer, she has worked for several Quebec City and Montreal design agencies, as well as some of the biggest creation studios in the world. And her team, which is diverse, consists of some of the most skilled Quebecois talent.
After working in the video games sector, Dominique Fraser chose to specialize in photo retouching for the fashion, cosmetics and entertainment industries. “There are not very many photo retouching specialists,” stresses the young president. This art seeks to make an image perfect so that it will stand out from the competition, and also be liked by consumers.” For the founder of Sublim, photo retouching is about improving some elements or adding spectacular elements, like the 3D creation work her company does.
“Details make perfection, and perfection is no detail.” This maxim is attributed to Leonardo da Vinci, and Dominique Fraser has made it her motto. It is with this in mind that she approaches each new project, each new mandate. It is also this approach that prevails when she leads her team in carrying out a contract, and what is placing her at the forefront of her field.
So how does someone find them self in China’s Computer Graphic Magazine? “With the contracts I did for Disney and Warner, I established great international contacts,” says Dominique Fraser. “I created some 3D works that attracted the attention of photographers here, of course, but also in Europe and Asia. From there to answering a few questions in China, there was only one step! ”
Today Sublim is turning heads, or rather the pages of magazines and the Web. The quality of her work is attracting attention, as well as requests for bids. And Sublim’s president has no intention of slowing down the pace. She has already won several awards for creation and entrepreneurship, and her name is finding its way on to the desks of art directors and photographers.
“I also want to create jobs here in Quebec City, Dominique Fraser concludes. Our talent is mature. Our artists are skilled. As Sublim grows, so will the team, and I intend to make photo retouching a well recognized art here, as it is elsewhere.”
For information and interviews:
Marie Morneau, ARP
Sublim’s president Dominque Fraser had the opportunity to discuss her photography art in radio and tv interviews. To watch or listen to the broadcasts, follow the links:
Québec 800 105.1 FM “L’entracte”
Sortir FM 90.3 “Bistro”
Sortir FM 90.3 avec Robert Gillet
“1730” on TQS
“La retour du 91.9 avec Joseé Thurmel” Rythme FM 91.9 FM