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Natural photo retouching!
Photo-retouching studio Sublim is presenting a new way of reworking images, the Retouchethics. The idea behind this process is that an image is not required to be overly touched-up to have a big impact. What is important is that it be balanced and show reality at its best.
The current trend in photo-retouching is to present the natural perfection that is already part of spielautomaten online our everyday lives, leaving any flaws – characteristics that make us human – in the photograph.
People in the public eye are moving away from photo-retouching that makes a person seem unreachable. One reason might be that becoming famous in the 21st century is a lot more accessible. From Internet social sites to TV reality shows, ordinary people are becoming overnight celebrities. No longer an ideal, Sublim breaks the beauty barrier with Retouchethics.
Madame Brown
You read that correctly! Louise Brown, better known as Madame Brown, joins the Sublim team. A high level producer, Louise counts no deposit casino bonuses over 20 years of experience in advertising production. After building an enviable reputation with customers as prestigious as Adidas, Nike, Chrysler and Victoria”s Secret, she now joins the Sublim team in order to reach new heights!
Les Créateurs Chez Simons S/S 2011 Campaign
Photographer: Richard Bernardin
Retouch: Sublim
Styling: Randy Smith
Hair & Make-Up: Paco Puertas
Art Direction: Dany Hynemand
Model: Iza (Folio)
PEGABO & UNCLE FLORIAN now SUBLIM
Photography by Anouk Lessard / L’ÉLOI
Retouching by Sublim
Styling by Dang Trinh / Agence Satellite
Makeup & hair by Maïna Militza / Agence Satellite
Sublim Cover for Dress To KILL Magazine
Photography by Richard Bernardin
Retouching by Sublim
Styling by Patrick Vimbor
Art Direction, Sylvain Blais
Makeup & hair by Nicolas Blanchet at Folio (M.A.C. Cosmetics and TRESemmé hair products)
Makeup & hair assistant Jessica Lablanche
Model: Katrina L. (Next)
SUBLIM Learning Center
You dream to become a professional retoucher and you don’t know where to start?
You’re a graphic designer, illustrator, animator and 3D artist and you are looking for a new way to use your talent?
You’ve followed all the online courses imaginable on retouching and you feel that you still lack important knowledge?
- This training is for you!
Today Sublim offers you the opportunity to benefit from its expertise in offering the first comprehensive training available in Canada to become a high caliber professional retoucher.
- Benefits :
- Courses available entirely in French – English version coming soon
- The most complete existing courses online now
- 8 months of current year + 1 month internship in telecommuting or home Sublim Creative Studio
- Ability to take an intensive course in 4 months
- Agreement possible for companies who want to register more than one employee in full
- Training provided by professional photo editing with more than 15 years experience in the field
- Working with images of great photographers Canadian
- Analysis and correction of your work by professional retouch
- Tips and Tricks Custom
- Optimization of your work, because throughout the training you will receive tips to earn faster
- If you pass the final test with success you will have the chance to become an official partner of Sublim Creative Studio Inc..
For more information or complete an application, visit
www.sublimlearningcenter.com
NEW! Certified Printing
Sublim now offers certified printing. This allows you to approve the colours of your campaigns before they are sent to your printer. We offer certified colour proofs according to the printing standard you want. Our proofing service is measured and certified using a sophisticated colorimetric validation, and can even be customized according to your equipment. Approving your colours will no longer be a guessing game, now you can see the final result in advance.
Locale Magazine
The Aldo Group launches its new concept stores LOCALE. The new shoe and accessories shops offer a trendy environment that present the most prominent local artists, exposing their works in stores like in an art gallery. Sublim is excited to be involved with the first issue of the LOCALE magazine, which is available across Canada.
LOCALE Magazine
The Aldo Group launches its new concept stores LOCALE. The new shoe and accessories shops offer a trendy environment that present the most prominent local artists, exposing their works in stores like in an art gallery. Sublim is excited to be involved with the first issue of the LOCALE magazine, which is available across Canada.
Sublim in China
Linda : How did you determine your business direction at the beginning? Why not choose commercial spots and video effects, instead of pictures and CGI composition?
Dominique : I chose my business direction first by considering all of my professional experience. I gained most of it in digital imagery, not in film, which made it clear to me that I am more interested, able and appreciative of high-resolution image work. My background is in professional graphic design, and I have a university degree in that field. For many years I worked in multimedia, specifically as a Senior 3D Texture Artist for more than 6 years. I also worked for major American studios in animation and movie related activities. I always used Photoshop software and had success with it. So it was clear to me, when I started to work in the fashion industry, that I would combine all my skills and experience and be able to perfect my retouching techniques. Life brought me to the fashion field. Without really planning ahead, I decided to offer my services as a personal assistant for photo shoots to international clients. My intent was to visit different countries and see what was done artistically throughout the world. This is something I really enjoy doing. One thing led to another and I discovered that I really wanted to specialize in photo retouching, so I started my own business. I never doubted that I had made the right decision, and I am having a ball doing it!
L : How long does it take to process a picture? How many people have input? What kind of tasks do these people have?
D : Each project is different. Depending on the client’s expectations, their deadline and budget, we adjust and make sure they get as much as possible for what they put in. So, as you can see, it is not as much a matter of time as it is a team effort from us, as well as with our clients. For example, when there are 3D elements to take into consideration there are a lot more people involved and the project is often on a big scale. In the specific pictures like “Robotic” that you’re referring to, there were four 3D artists involved. One who did the modeling, another the textures, and the other the lighting and the rendering. There was also a 3D artist from France who made the earpiece. We often have clients who are graphic designers themselves. Some are in the music industry or with advertising agencies, etc. They might need just a little something to make their work stand out from the rest. More and more European advertising agencies use 3D effects, and haute couture agencies are following this trend. This is in good part why I decided that Sublim would offer outstanding service to all of our current and potential international clients.
L : Could you introduce your production pipeline briefly?
D : My pipeline begins with numerous contacts with other artists who might need specialized services like the ones I offer. It also involves my own business development, which I do by attending many national and international activities and trade shows. Then I meet with clients. During the briefing we gather all the possible information like details on the project, the content and its use, the client’s expectations from us. We work to define the scope of the project. We agree on deadlines and budgets. The client must give us the quantity of pictures they want us to retouch. Together, we determine if the addition of 2D or 3D elements could be an advantage. Mock-ups are made through the entire process to validate ideas, concepts, techniques, effects, etc. It’s definitely a great asset to be able to use artists’ creative inputs to improve the global concept. What’s most important, the objective, is to create a picture that has an impact. A great creative director makes sure that all the artists are going in the same direction and that the stages of production follow the proper order.
L : Where do you get your inspiration?
D : We, artists, get our inspiration virtually everywhere: life, nature, family and friends, magazines, Internet. For the “Robotic” project, for example, we were inspired by Giger and Sky Doll (the blond model). The clothes and accessories chosen by the stylist also helped us to set the tone of the pictures. The sunglasses are by Versace, clothes by Denis Gagnon, who is a renowned Canadian designer. As you can see, we are avid lovers of creations. We thrive on other people’s work, as well as our own ideas. But the clients order always remains the base of our inspiration, our research, our concepts, and our art creations.
Editor and journalist Linda Hu from China’s CG Magazine interviewed Sublim’s president Dominique Fraser. Here are some excerpts from the interview.
Linda: How did you determine your business direction at the beginning? Why not choose commercial spots and video effects, instead of pictures and CGI composition?
Dominique: I chose my business direction first by considering all of my professional experience. I gained most of it in digital imagery, not in film, which made it clear to me that I am more interested, able and appreciative of high-resolution image work. My background is in professional graphic design, and I have a university degree in that field. For many years I worked in multimedia, specifically as a Senior 3D Texture Artist for more than 6 years. I also worked for major American studios in animation and movie related activities. I always used Photoshop software and had success with it. So it was clear to me, when I started to work in the fashion industry, that I would combine all my skills and experience and be able to perfect my retouching techniques. Life brought me to the fashion field. Without really planning ahead, I decided to offer my services as a personal assistant for photo shoots to international clients. My intent was to visit different countries and see what was done artistically throughout the world. This is something I really enjoy doing. One thing led to another and I discovered that I really wanted to specialize in photo retouching, so I started my own business almost a year ago to do that. I never doubted that I had made the right decision, and I am having a ball doing it!
L: How long does it take to process a picture? How many people have input? What kind of tasks do these people have?
D: Each project is different. Depending on the client’s expectations, their deadline and budget, we adjust and make sure they get as much as possible for what they put in. So, as you can see, it is not as much a matter of time as it is a team effort from us, as well as with our clients. For example, when there are 3D elements to take into consideration there are a lot more people involved and the project is often on a big scale. In the specific pictures like “Robotic” that you’re referring to, there were four 3D artists involved. One who did the modeling, another the textures, and the other the lighting and the rendering. There was also a 3D artist from France who made the earpiece. We often have clients who are graphic designers themselves. Some are in the music industry or with advertising agencies, etc. They might need just a little something to make their work stand out from the rest. More and more European advertising agencies use 3D effects, and haute couture agencies are following this trend. This is in good part why I decided that Sublim would offer outstanding service to all of our current and potential international clients.
L: Could you introduce your production pipeline briefly?
D: My pipeline begins with numerous contacts with other artists who might need specialized services like the ones I offer. It also involves my own business development, which I do by attending many national and international activities and trade shows. Then I meet with clients. During the briefing we gather all the possible information like details on the project, the content and its use, the client’s expectations from us. We work to define the scope of the project. We agree on deadlines and budgets. The client must give us the quantity of pictures they want us to retouch. Together, we determine if the addition of 2D or 3D elements could be an advantage. Mock-ups are made through the entire process to validate ideas, concepts, techniques, effects, etc. It’s definitely a great asset to be able to use artists’ creative inputs to improve the global concept. What’s most important, the objective, is to create a picture that has an impact. A great creative director makes sure that all the artists are going in the same direction and that the stages of production follow the proper order.
L: Where do you get your inspiration?
D: We, artists, get our inspiration virtually everywhere: life, nature, family and friends, magazines, Internet. For the “Robotic” project, for example, we were inspired by Giger and Sky Doll (the blond model). The clothes and accessories chosen by the stylist also helped us to set the tone of the pictures. The sunglasses are by Versace, clothes by Denis Gagnon, who is a renowned Canadian designer. As you can see, we are avid lovers of creations. We thrive on other people’s work, as well as our own ideas. But the clients order always remains the base of our inspiration, our research, our concepts, and our art creations.
L : Could you introduce your production pipeline briefly?
D : My pipeline begins with numerous contacts with other artists who might need specialized services like the ones I offer. It also involves my own business development, which I do by attending many national and international activities and trade shows. Then I meet with clients. During the briefing we gather all the possible information like details on the project, the content and its use, the client’s expectations from us. We work to define the scope of the project. We agree on deadlines and budgets. The client must give us the quantity of pictures they want us to retouch. Together, we determine if the addition of 2D or 3D elements could be an advantage. Mock-ups are made through the entire process to validate ideas, concepts, techniques, effects, etc. It’s definitely a great asset to be able to use artists’ creative inputs to improve the global concept. What’s most important, the objective, is to create a picture that has an impact. A great creative director makes sure that all the artists are going in the same direction and that the stages of production follow the proper order.
L : Where do you get your inspiration?
D : We, artists, get our inspiration virtually everywhere: life, nature, family and friends, magazines, Internet. For the “Robotic” project, for example, we were inspired by Giger and Sky Doll (the blond model). The clothes and accessories chosen by the stylist also helped us to set the tone of the pictures. The sunglasses are by Versace, clothes by Denis Gagnon, who is a renowned Canadian designer. As you can see, we are avid lovers of creations. We thrive on other people’s work, as well as our own ideas. But the clients order always remains the base of our inspiration, our research, our concepts, and our art creations.













